I’m Mimi, a Senior Product Designer focused on making complex technologies usable, understandable, and trustworthy.
My work sits at the intersection of Web3, fintech, and large-scale platforms: designing systems where clarity isn’t a nice-to-have, it’s critical.
I’ve worked across early stage fintech startups (Leap & Quidcycle), enterprise SaaS (Medidata), and large-scale FTSE500 platforms (Rightmove) used by millions. More recently I´m focusing on Web3 at Blockdaemon and Copper.co
I´m particularly interested in problems where:
- The systems are complex
- The stakes are high
- And clarity directly impacts outcomes
That´s where design matters the most
My strengths
I work best on complex problems that sit at the intersection of product, technology, and business.
Over the years, I’ve designed across a range of challenges: from 0→1 products in early-stage startups to scaling platforms used by millions, and more recently, financial and blockchain systems where clarity and trust are critical.
My strengths lie in:
Systems thinking — understanding how products behave as interconnected systems, not isolated screens.
Reducing complexity — turning technical and financial concepts into clear, usable experiences.
Bridging disciplines — aligning product, engineering, and business goals into coherent solutions.
Designing for real-world constraints — working within risk, regulation, and technical limitations.
I care about craft , not just how things look, but how clearly they communicate, how they scale, and how well they hold up under real-world use.