Unlocking Clearloop's Potential through Strategic Design

Context

At the heart of Copper's sophisticated infrastructure lies ClearLoop—an innovative platform empowering clients to navigate the intricacies of collateral management and trade settlement in real time across multiple exchanges. Despite its revolutionary capabilities, ClearLoop has faced a critical challenge stemming from an incongruity between its fee model and the diverse business needs of its clients.

Business challenge

• This misalignment has led to a significant impact on Clearloop's adoption, as clients often find themselves unable to reconcile their invoiced amounts with the value they derive from the platform.

Goal

• Recognising this crucial disconnect, as the Senior Product Designer, I undertook the mission to strategically overhaul Clearloop's invoicing system.

• Project start date: January 2022.

Project resolution

• Designed and implemented a scalable invoice system with 4 plans to replace the rigid percentage-based fee model.

• The scalable system is designed to be adaptive, considering clients' needs, size, and fluctuations in their business operations.

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